El Pueblo Design Sprint

This is a concept for a new, revenue-generating brand and visitor experience to El Pueblo and Olvera St. in Los Angeles, created as part of a four day design sprint in collaboration with the City of Los Angeles.

Our concept sought to connect the disparate elements of the area and encourage visitors to dive into the rich heritage of the area. This included new on-site signage creating a cultural walk, a new website design, a revitalized brand focused on storytelling, and a VR experience inside Pico House.

Year: 2021

Role: Contributor to design and concept

Tools: Procreate, Photoshop, Premiere

Created as part of graduate studies at USC